Founder Of BIBA Meena Bindra Success Story, Life Journey Woman Who Turn Her Passion Into Multi-Million Business
Founder Of BIBA, Meena Bindra BIBA Story and Life Journey: We all must be knowing about BIBA brand. Most Women in India wear BIBA Clothes. BIBA is world’s largest ethical wearing brand. The business has expanded so much that it has expanded to over 10,000 standalone stores.
The success is so much that the co-founder of BIBA is a tycoon in the world fashion. Now the question is who is the co-founder of BIBA. Few people must be knowing about the co-founder of BIBA. Well her name is Meena Bindra.
After reading Rashmi Bansal‘s Book, Follow Every Rainbow. I come across to know lots of thing about Meena Bindra. So I decided to research more about Meena Bindra. In my research, I came across many information about BIBA and Meena Bindra. Here I am writing a post about Meena Bindra and her journey.
The Chairperson of BIBA with a net worth over Rs 10 million. And moreover, the Net worth of BIBA is over Rs 600 billion. With such success BIBA has expanded is such a vast way that you won’t believe. Another question lies in front of us is how BIBA began its auspicious journey.
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Let’s start with the journey of BIBA and Meena Bindra.
Meena Bindra was born in Delhi. Meena’s father was a business person. When he passed away he left lots of property. This helps them to live normal childhood with her six siblings. Her father died when Meena was 9 years old.
It all starts a the beginning when Meena Bindra married with Indian Navy officer at the age of 19. At that time she had completed her BA.
“I got married at 19 and spent next 20 years raising a family. “
As she was the wife of the naval officer she moved all over the country with her husband. From Delhi to Mumbai to Vishakhapatnam.
“My husband was in Indian Navy an almost ten years older than me.”
She was the mother of two children.
At this point, Meena was thinking about small business. Just to improve her pocket-money.
Meena spoke to her husband about business, he immediately arranged eight thousand rupees loan. She started her business in 1982. In 1982 eight thousand was the somewhat big amount. But not a huge amount to set up a business.
“I hadn’t done a formal course, but I dabbled with prints and colors. I got few sarees block-printed just for fun.”
This is an inspiring thing, especially in India. India is a country where women think about completing education. But few women think about career and growing her passion for work.
At the age of 39 who could think of starting a business. Meena Bindra had just about starting a business. In which she adopted her passion for designing clothes into business.
Well, she may not be thinking of becoming the richest person. But for doing something good rather than sitting at home.
“I wanted to keep myself busy. And want to earn some extra pocket-money. So I started designing clothes. I use to love designing clothes.”
Started Her Business At Home:-
Meena Bindra Started her business at home. She used to design clothes and sell it informally.
As she got eight thousand rupees. She first hired a tailor and buy some fabric. As we know the famous phrase “Fortune Favours the Brave”. Meena Bindra got her first lucky break. When someone introduced her to block printer called Devesh. He was young boy passionate about work and owning a factory.
Meena uses to go to the factory and start to design clothes. Devesh and Meena both use to experiment with the clothes and design.
One Step Further:-
After getting offered from Devesh Meena starts to think further. She uses to sell the clothes at reasonable price.
Meena then started selling the clothes from home. And every clothes use to get the sale. With her first sale, she made a profit of Rs 3000.
With this profit, she had bought more Fabrics. The business which she was doing was not a strict business. It was the easy-going atmosphere.
Considering The Buyer As A Friend:-
The friend nature of Meena always used to win the heart of her customer. She never considers her customer as a customer. She always considered them her friend.
“It was not such commercial venture actually. The buyers were my friends, first and foremost, not customers.”
Popularity Was Rising:-
The popularity was rising. Meena’s fabric was getting famous among women. The popularity was rising and Meena was deciding to create her own brand. She names her brand as “BIBA“.
Time has come where retailer uses to keep the bill in large order. They were ordering 100 fabrics with the different design.
The Hobby Venture Is Becoming Real Business:-
As the time was passing this hobby venture was converting into Real Business. The shop opening was rising and Meena Bindra was aware of this thing.
The time has come where she had started marketing for her product. Their business was getting more profitable. Whatever product they had created was selling. So there was no need of target or deadline. She never felt herself under pressure.
After three years of business, Meena moved BIBA to 1000 sq ft office in kemps corner.
Role Her Two Son Played In Expanding Business:-
Elder Son’s Roles:-
Her elder Sanjay had just graduated in B.com. He was interested in helping her Mom in business. ButMeena insisted not involved in her business. Instead, she advised to study MBA and know more about business and join BIBA.
It is important that before starting any business. You must be knowing what you are going to do and what is your business.
Meena Bindra on her elder son”I didn’t encourage him. I said you don’t know anything about Salwar-Kameez. You don’t know anything about business. First, go and do MBA and then think about.”
After Completing MBA he immediately joined BIBA. And handle the most boring part of a business. He was handling labors, taking orders, keeping accounts etc.
Meena acknowledges his elder son as an asset. The business was rising with a turnover of Rs 8 – 10 crore. Every month they have sold more than 2000 fabrics. This became a huge expansion.
Younger Son’s Role:-
The turning point of BIBA was when her younger brother had joined BIBA after graduating from Harvard University in 2002.
At that time the turnover was more than 25 crores. Her younger son Siddharth has made a clear vision to own their own outlets.
They have built their first outlet where they have made a profit of Rs 12 lakh per month.
Siddharth uses to handle Management and funding. By the time of 2012, the revenue of BIBA raised till Rs 300 crore.
Kishore Biyani has bought the stake of 10% in BIBA for 110 crores.
In 2010 Sanjay Bindra left BIBA and started his own business call Seven East.
Why BIBA Was A Successful Business:-
At that time there were no ready-made Salwar-Kameez. And BIBA was only industry who were selling ready-made Salwar-Kameez.
Another point BIBA was always selling their product and this is one of the reason they are successful are
1) Low cost.
2) Good quality
3) Deliver In time.
Meena Bindra is a mother of two children. Moreover, she is a woman who grew up in India wherein most of the places women are never able to educate herself. Some places she could get a good education. But never thought about a career. But there are few women think about education and career expansion. Which leads to wonderful life.
A business which started to earn some pocket-money has converted to become a real business.
Today BIBA is producing more than 100,000 fabrics and selling it every month.